Van prive naar zakelijk
Na de introductie van MSN werd er steeds verder ontwikkeld en kwamen de eerste sociale netwerken. Bepaalde sociale netwerken worden weer door specifieke doelgroepen gebruikt. Hyves is voornamelijk bedoeld voor pubers en LinkedIn, Plaxo en later Facebook richten zich meer op professionals (en zo vergeet ik nog 100 andere varianten). Vandaag kreeg ik een bijvoorbeeld eerste uitnodiging voor Naymz. In de geneeskunde noemen ze dit ‘me too’s’. Vele varianten van hetzelfde. En we zijn er maar druk mee. Wat interessant is hoe deze diensten aan de man worden gebracht. Een goed idee wordt eerst ‘gratis’ getest en ontwikkeld op een groep enthousiaste gebruikers. De gebruikers komen met allemaal wensen en goede ideeën en langzaam aan creëer je een behoefte en ontwikkel je een volwassen applicatie. Als je product redelijk is uitontwikkeld, dan ga je premium diensten (=betaald) aanbieden. Mooi businessmodel.

Hoe ontwikkel je een community?
Afgelopen jaar heb ik regelmatig gediscussieerd over de ontwikkeling van een interessant businessmodel voor online uitgevers. Je wilt graag dat je lezers/gebruikers graag weer terugkomen op je weblog/website en uiteindelijk wil je daar ook geld mee verdienen. In de marketing worden dan eerst doelgroepen geïdentificeerd. Die doelgroep wordt vervolgens gebombardeerd met reclame (de ‘schot hagel’ aanpak). Het zal vast wel werken, maar mij irriteert het heel erg. Als lezer/gebruiker haak je meteen af en komt nooit weer terug.

Wat werkt wel?
- Content is king (zorg voor een gestage stroom van nieuwe postings)
- Maak een soort programmagids voor je postings met vaste onderdelen per week
- Zorg dat je gevonden wordt op internet (laat je link/URL achter op verwante sites)
- Gebruik je sociale netwerken (blog syndicatie van het nieuws)
- Start een eigen community

Op 18 april 2008 ben ik op LinkedIn begonnen met een professional group voor het weblog Innovatief Organiseren.nl Het was een nieuwe mogelijkheid die ik maar ben gaan uitproberen. Ik heb wat mensen een linkje gestuurd om lid te worden. In het begin ging het heel langzaam. Af en toe eens een aanmelding. Nu 8 maanden later zijn er 335 leden. En elke dag komen er weer 1 of 2 aanmeldingen bij. De groei is klein, maar gestaag.

Wat is nu de crux om de community draaiend te houden?
- Probeer niet top down te sturen (de community stuurt zelf)
- Organiseer ‘meet and greets’ (een borrel/workshop/seminar)
- Zorg voor voldoende nieuwe informatie (boekbespreking/actualiteit/praktijk, etc.)
- Faciliteer de mogelijkheid om onderling te kunnen discussiëren
- Praat met je vrienden, kennissen, collega’s en zakenpartners over het netwerk
- Treed met de ideeën uit de community weer naar buiten (spreekbeurt/publicatie, etc.)

Dit is natuurlijk een rijtje met praktijkervaring, er wordt ook serieus onderzoek naar gedaan. Voor wie meer wil weten kan even kijken naar de serie op op Frankwatching;

Deel 1: Hoe start ik een online community?
Deel 2: Gebruikers en co-creatie bij online communities
Deel 3: Succesfactoren van een online community

Gratis 1:Geef iets weg om iets anders te verkopen; razor and blade businessmodel
Met dit businessmodel werd voor het eerst gepionierd door King C. Gilette in 1890. Hij gaf een verkoopbaar onderdeel gratis weg, zodat hij daarna langere tijd onderdelen kon verkopen (in dit geval wegwerp scheermesjes). In de marketing kennen we deze manier van verkoop als loss leader of freebie marketing. Andere voorbeelden van dit model zijn gratis kerosine lampen voor China door John D. Rockefeller van Standard Oil en meer recent Prince die in een oplage van 2,8 miljoen gratis CD’s weggaf bij een zondag editie van de Daily Mail. Maar ook voorbeelden als inktcardridges en printers (gratis), mobiele telefoons (gratis) en abonnementen, etc.

Gratis 2: Maak reclame, zodat de klant bij jou koopt: Het subsidie businessmodel
Dit is ook een oud en ook zeer bekritiseerd businessmodel. Met name de reclames gericht op kinderen doet veel stof opwaaien. Nederlanders vanaf 12 jaar besteden al vanaf 1975 gemiddeld zo’n 18 à 19 uur per week aan media en ict blijkt uit tijdsbestedingsonderzoek van het SCP. Ze worden dus ook veel blootgesteld aan reclames. Zowel in gedrukte media (kranten, huis aan huis blaadjes, posters), als op televisie (reclameblokken, infomercials, productplacements in soaps) en natuurlijk op internet (banners, advertorials, pop-ups, in-game advertising). Het is wel schieten met hagel, omdat men wel heel vaak moet adverteren voordat de ‘doelgroep’ allemaal 1 keer de reclame heeft gezien. Dit is de verklaring waarom we eindeloos met die irritante wasmiddel-, maandverband- en telecom reclames zitten opgescheept.

Gratis 3: Digitale markten, marginale kosten: Het netscape businessmodel
Op 13 oktober 1994 lanceerde Netscape de eerste browser genaamd Mosaic Netscape 0.9, die op 14 November al snel werd hernoemd naar Netscape Navigator. Voor het eerst was het mogelijk om tegen marginale kosten (MK=0) eindeloos je product te kopiëren. Hiermee kwam ook direct een einde aan het 5 krachten model van Porter. Het knappe van Netscape was dat elk (computer) platform dezelfde interface kreeg. Elke gebruiker kon bij zijn bestanden via een netwerk, zonder zich druk te maken over het type computer waarop hij/zij werkte. Later heeft Netscape de browser oorlog van Microsoft verloren, maar de trend was gezet.

Gratis 4: The gift economy (quid pro quo): Het social networking businessmodel
Het succes van Wikipedia en de vele miljoenen blogs kan alleen maar worden verklaard door de zogenaamd gift economy. In plaats van geld krijgen mensen aanzien, prestige en waardering binnen hun groep. Dit is de drijfveer achter vele open source software projecten en grote sociale netwerken (Kuddo’s is een populair non-monetair betalingsmiddel). Dat er ook grenzen zitten aan dit model heb ik al eens beschreven in een posting over Digg.com

Chris Anderson van Wired legt het nog een keer uit.

Bron: Wired

Bron: YouTube, Did You Know 3.0 versie 2008

Use blogging and rich media to talk directly to citizens frequently and in real time.

1. What if President Obama took another visionary step and decided to update this communication technique? The weekly address could be taped and posted on YouTube. It could include prepared remarks by the President or produced infomercial-type stories like we’ve seen throughout the campaign. President Obama could then use his network on MyBO, Facebook, and other social media outlets to push people to watch these videos—and respond to them. Staffers could review the comments, and the President could address some of them during the next address. — Raven Brooks, Fireside Chats in the Digital Age — techPresident
2. “I wouldn’t be surprised if Barack Obama starts doing a weekly YouTube video and also fireside chats for the 21st century by allowing people to filter up questions to him that he might answer.” – Andrew Raseij, quoted Obama launches Web site to reach public — CNN.com
3. Obama put his election photos on Flickr under Creative Commons license. – David Kamerer, Obama takes change online — PR Needed Here
4. A president could blog, speaking in his or own voice. But, have you seen the list of what President Obama has to deal with? If he has time to blog, he’s not paying attention. But maybe the White House could blog. ..It’d take courage … and some grade-A metadata to remind people that bloggers speak more loosely than the press secretary does. But by having, say, a dozen in-house people blogging to start, the administration would have a unique way to keep citizens informed, would continue to build trust and intimacy with the American people, and would be able to try out and improve ideas in the cauldron of public conversation…for comments would definitely have to be turned on. – Dave Weinberger, Can the White House blog ? — Joho the Blog
5. All of the Obama supporters who traded their personal information for a ticket to a rally or an e-mail alert about the vice presidential choice, or opted in on Facebook or MyBarackObama can now be mass e-mailed at a cost of close to zero. And instead of the constant polling that has been a motor of presidential governance, an Obama White House can use the Web to measure voter attitudes. – David Carr, The Media Equation – How Obama Tapped Into Social Networks’ Power – NYTimes.com

Win congressional support for your agenda by using social networks to mobilize grassroots support and apply pressure on Congress.



6. By creating an official White House social network that invites all voters in and opens the doors to the governing process, Obama has the opportunity to reinvigorate Edmund Burke’s delegate model of representative government. Instead of guessing from Washington what the people want, such a platform can more accurately reveal the public will and make it easier for government to reflect that will. — Alan Rosenblatt, Emergent Governance: Who Needs Bees When the Grassroots Swarm the White House — techPresident
7. Obama can leverage social media to make people much more involved in the process of bills becoming laws, and encourage his supporters to pressure their representatives into supporting his policies. . — Adam Ostrow, How Will President Obama Use His Massive Social Media Influence? — Mashable
8. The White House could “geo-target” ads so they appear online in congressional districts where members remain undecided. Obama could use Internet ads to solicit signatures for petitions, or he could place display and video ads contextually — so they would appear on the screen next to news coverage of his proposals. — Shallagh Murray and Matthew Mosk, Under Obama, Web Would Be the Way, Washington Post
9. “Congress will be put between a rock and a hard place, if millions of citizens sign up to help the president pass his agenda,” Trippi said. “If the president says, ‘Here are the members of Congress who stand in the way of us passing health care reform,’ I would not want to be one of those people. You’ll have 10 or 15 million networked Americans barging in on the members of Congress telling them to get in line with the program and pass the health care reform bill. That will be a power that no American president has had before. Congress’ power will be taken over by the American people.” — quoted by Mitch Wagner in Obama Election Ushering In First Internet Presidency — InformationWeek
10. I thought he might try to use the contacts from my.barackobama.com , his campaign site, to rally his supporters to call their members of Congress on key legislation or challenge them to funnel the energy that they used in campaigning to volunteer or apply for positions in his administration. Change.gov definitely looks to be headed in that direction. – Kevin Anderson, Change.gov is gonna come — The Guardian

Use My.BarackObama.com to engage grassroots support and service…if you’re not limited by election laws.

11. MyBo, or some Open Source knockoff, should be opened up to anyone who wants to round up friends and neighbors to make a difference, as well as to anyone who wants to tinker with new features. No software can, of course, convey the “spirit” of grassroots organizing. But well-designed systems can scaffold the basic activities of a competent organizer, enough to give such efforts a fighting chance, especially if coupled with training or mentorship….MyBo had experimented with offering points for taking on different activities; it scaled poorly and was eventually replaced with an activity level system. A game-like interface, scaled down to the local level, could use a scoring rubric to help convey to citizens which activities were most urgently needed, especially if Obama himself is pushing and motivating service at the macro level. — Gene Koo, From campaigning to governance 1: civic engagement — techPresident

Twitterers want to know: 10 questions

1. How Will President Obama Use His Massive Social Media Influence? – mlh0919
2. In an Obama administration what kind of job goes to Chris Hughes? The co-founder of Facebook who created mybarackobama.com — jayrosen_nyu
3. So is Obama the first president born after the internet was invented? Looks like it. — kevindente
4. Can President- Elect Obama blog? — kevinokeefe
5. It’s swell that Barack Obama used Web 2.0 to get elected, but doing it with a site known as “MyBO?” — CJBarker
6. Will Obama’s public engagement via internet carry into his presidency? Do the people stop having a voice after Jan 20? — dmancan
7. Does anyone know if David Plouffe (Obama’s campaign manager), or anyone else will write a book about their Internet marketing tactics? — DavidTaboada
8. Can we admit that barack obama’s success was due to the fact that he was an inspiring personality and not just b/c he used the internet? — scottyiseri
9. How will President Obama deploy his Internet army? — AZ_BirdLady
10. Hey, did you guys here Obama is actually a hologram? — bloomtoday
12. [K]eep MyBO alive as a political community outside of government…For Obama, this means he could mobilize millions to write Congress, send letters to editors around the country, comment on blogs, and a host of other grassroots activism activities — Alan Rosenblatt, Emergent Governance: Who Needs Bees When the Grassroots Swarm the White House — techPresident
13. Personally, I expect myBO to get folded into the DNC, most likely by merging it into Partybuilder, the DNC’s social network. The same company, Blue State Digital, built both platforms and, in fact, myBO is basically a souped-up Partybuilder. Obama legally can’t take myBO with him into the White House, since the Hatch Act precludes using government resources for political operations. — Micah Sifry, What Next for My.BarackObama.com? — Personal Democracy Forum
14. And the site isn’t going anywhere. The online tools in My.BarackObama will live on. Barack Obama supporters will continue to use the tools to collaborate and interact. Our victory on Tuesday night has opened the door to change, but it’s up to all of us to seize this opportunity to bring it about. In the coming days and weeks, there will be a great deal more information about where this community will head. — Chris Hughes, Moving Forward on My.BarackObama — My.BarackObama.com

Be prepared for citizens — especially young ones — to use your own organizing toolkit as a platform for holding you accountable.

15. It’s not really Obama’s responsibility to keep us involved. It really is ours. We should not be asking what Obama can do for us. We should be asking what we can do for him and the country. …. 5. Blog and comment online. Many of us blogged about Obama during the past few years, and it was fun and enlightening to read comments and make comments of our own. I myself started blogging for the first time because of Obama. I complained about the media’s shallow interviewing of Palin; and I tried to point out the radical nature of McCain’s health plan proposal. In addition, I registered on various state-level blogs and wrote diaries and blogs there whenever I could. There will continue to be a need for ordinary people to blog about their experiences during the campaign and their opinion about what Obama does once he is President. Linda Bergthold Ask Not What Obama Can Do for You — Ask What You Can do for Obama — Huffington Post
16. He texted. He Twittered. He had custom social media designed to connect supporters to his message, to donate spare cash and spare time, to meet up. The pundits are already asking, “Will he govern this way?” Perhaps. We’ll see. For me the real question is whether we will govern this way. He will disappoint, as I’ve already pointed out….To give President Obama the chance to become another FDR, we’ll have to take a lesson from candidate Obama — and organize him into being. — Marc Bousquet, Boots on the Ground, Eyeballs on the Screen — How The University Works
17. And they won’t settle for politics as usual. Having grown up digital, they will want to be involved in the act of governing — by contributing ideas before decisions are made. What’s more, they’ll insist on integrity from politicians; if politicians say one thing and do another, young Americans will use their digital tools to find out, and spread the news. — Don Tapscott, Obama’s Ace in the Hole — Huffington Post

Inspire a new era in community service by using the web to match volunteeers and community needs.

18. Why not allow users of MyBarackObama to utilize the platform to organize community service projects? Use Twitter and SMS to alert people to opportunities to give back in their own communities or when national tragedy strikes. Utilize Facebook to get the word out about charitable events. The tools and the users are already in place. — Adam Ostrow How Will President Obama Use His Massive Social Media Influence? — Mashable
19. Gore envisions a sense of purpose and promise in what he called “World 2.0:” Web 2.0 used for social betterment. “Just as Barack Obama’s election would’ve been impossible without the new dialogue and new ways of interacting, the only way climate change is going to be solved is by addressing the democracy crisis, and the country hit a great blow for victory this week, but we have to take this issue and raise it in the awareness of everyone,” Gore said. Gore continued later during his interview with conference organizers Tim O’Reilly and John Batelle, “I think that it is very much in its infancy, barely beginning, and I think that we are not many years away from television sort of sinking into the digital world and becoming a part of it.” His continued “purpose” is to advance the democratization of media, where people are in control of not only what they consume, but are also empowered to create, distribute, and influence through media. — Brian Solis, Al Gore on World 2.0 at Web 2.0 Summit — bub.blicio.us
20. I envisioned something similar to what our grandparents did 75 years ago to get through the worst economic crisis in the nation’s history — but in the Digital Age. Gradon Tripp And so I gave it a name: the Digital New Deal. Think about it: what if — like FDR controlling road and bridge construction projects from the White House — President Obama could guide a volunteer work force. An army of helping hands. Using the connections that he’s already established, (I honestly get more text messages from him than I do from some of my friends) he could mobilize a disaster-recovery team, a clean-up-the-parks team, a let’s-make-this-a-better-country team… all as quickly as he can send a text or an email or a tweet. Gradon Tripp, Digital New Deal: Now the Real Work Begins — GradonTripp.com
21. I propose creating an online platform that can generate ways for anyone to serve their local and national community. In your plan for creating new ways for us, the citizens of this nation to serve, I feel that you must take advantage of the internet. By simply providing a directory of tasks and ways for people to serve we can make it possible for anyone to contribute to their local and national community. The important element is letting each person sort through the tasks and opportunities based on the time they have, their skills, interests, and location. Even if you have just thirty minutes to give, they can provide change. — Ethan Bodnar, Letter to the President-Elect on Technology — Ethan Bodnar / The Blog

Solicit citizen input into policy using online hearings, peer-moderated content and an effective online community manager.

22. Set up a series of citizen councils, organized around key policy themes, and equip users with an Ideastorm. At first these communities might look and feel a lot like Digg.com, the popular technology news aggregator. Users post policy suggestions and the community votes so that the most popular ideas rise to the top. Ideas are harvested from a broader spectrum of the population and the user-driven idea filtering process eases the burden on staff resources by harnessing “the crowd” to sift through mountains of feedback. – Anthony Williams, Obama’s web 2.0 strategy: from campaigning to governing, part 1 — Wikinomics
23. As in-person public meetings begin to incorporate live online features, envision more deliberate online exchanges to improve the outcomes of the decision-making process. If your government agency hosts three public hearings across the country or your state, host the fourth hearing online over a week or two and improve the format in the process. In 10 years, the legislatures, commissions and city councils not holding hearings online will be in the minority. – Steve Clift, Ten Online Ideas for Obama in Government — MyBarackObama.com O riginally published as “Ten practical online steps for government support of democracy”, in the GSA Intergovernmental Solutions newsletter, Fall 2007 (PDF) There’s lots more great material for the new administration to draw on in this article and the newsletter.
24. Widespread collaborative interaction with new tools and resources for information and deliberation can spread throughout both the public and private sectors, as people’s expectations expand for what they can accomplish both for themselves and their fellow citizens. A new culture of democratic action holds forth the prospect of not only engaging people in activities with concrete, tangible payoffs for personal success and community empowerment, but also proliferating values of tolerance, respect, and mutual engagement that have been the themes not only of the Obama campaign, but of Barack Obama’s entire public life. — Peter M. Shane, The Obama Vision of Open Government and Public Engagement — Huffington Post
25. I call on president-elect Obama to create a community of committed Americans to discuss the solutions to the problems that face us. I call on him to designate a US Community Manager, with a small staff, to moderate and harvest those discussions to solve the country’s problems. — Josh Bernoff, Can Obama harvest better ideas from the people, online? – The Boston Globe
26. Another question worth asking is whether Obama will embrace technology to give citizens a larger voice in important decisions. I think there is a tremendous opportunity for him to do so. If he is smart, he will establish nationwide user names and passwords which link to driver’s license or social security numbers, allowing citizens to voice their opinions on anything, everything. He can then communicate with us as needed to answer our concerns and make us feel like we are part of the process. – Rich Tehrani, President Obama And The Coming Tech Revolution — Communicatins and Technology Blog
27. Imagine that what the president’s staff sends isn’t spam but thoughtful explanations of policy initiatives. Imagine that there are real online processes for citizens to upload ideas and feedback. That could be a real change in the connection between the governed and governors. — Richard Koman, The Connected President — ZDNet.com
28. Law is code and so one would hope that social tools will help accelerate the iteration process – just like with great software. What will keep this audience engaged? Meaningful social nets that aren’t echo chambers but organizational catalysts to real change – I would hope that savvy entrepreneurs are helping to build platforms that help mesh social problems with willing participants in the process who are willing to construct change. — Jennifer Fader of eMedia at Rogers & Cowan, quoted by Ellen McGirt, Government 2.0: Can President-Elect Obama Take What He’s Learned On The Road to The Beltway? — Fast Company

Immediately invite public input on Change.gov — and make that invitation as transparent as possible.

29. Change.gov features a blog, a form where visitors can share their stories about the election, video, a full listing of Obama’s staff, as well as links to other government sites with details about the transition…the launch of this site proves that Obama already had a plan in place to think about how his digital outreach would transition once he won the election, showing that his team was thinking ahead. More than just having a plan in place, his plan has a purpose. Obama is trying to mobilize the citizens of America with a call to action which Boston-based social media, technology and design blogger Gradon Tripp calls the Digital New Deal. — Rob Longert, Obama’s Community of Millions — PepperDigital
30. President-Elect Barack Obama has launched a web site at change.gov. The purpose of the site is to make the transition operation more transparent to the public, and to solicit opinions and ideas from the American people. Under “American Moment” you can either “Share your Vision” or “Share your Story.” I asked him for unequivocal clarification about homeschooling. I asked him for transparency in government. I asked him for involvement, for a team effort, for more to do. I stopped short of asking for a pony. What will you ask for? — Lydia M. Netzer, aka lostcheerio, Open Source Government — Little Blue School
31. The president-elect’s http://www.change.gov transition Web site features a blog and a suggestion form, signaling the kinds of direct and instantaneous interaction that the Obama administration will encourage, perhaps with an eye toward turning its following into the biggest special-interest group in Washington. — Shallagh Murray and Matthew Mosk, Under Obama, Web Would Be the Way — Washington Post
32. The problem, in my view, is not that the content of the site is still somewhat in flux. That can be expected (keep in mind it’s been only a few days since Obama won the election). Nor is the problem that a site like change.gov should never change (on the contrary, I’d argue for constant change to make corrections where needed, evolve the concepts, document progress etc.). What’s missing is the transparent, wiki-like exposure of recent changes: which web edits were made, when, by whom and — by way of short change summaries — why. I’m sure that’s an RSS feed many would happily subscribe to. Tim Bonnemann, commenting on Change.gov Pulls Its Agenda — techPresident

Place an effective CTO in charge of implementing the technology changes that are crucial to your vision for transparency and accountability in government.

33. The CTO could lead the drive to create a “Google for government” that would allow new levels of transparency and access to government agencies – something Obama stressed repeatedly. — Jaime L. Hartman, Campaign promises, political reality: Will CTO be one he delivers on? — OhMyGov
34. The CTO job is a political job, a bureaucratic job. The person who succeeds in that job will be someone who can bring an entrepreneurial spirit into a government setting. They will have to familiar with the CTO positions at the whole range of federal agencies; they will have to know their way around Washington to some extent; they will know how to work with large, combative constituencies; and they will expect to be held accountable. — Richard Koman, Who will be the nation’s CTO? — ZDNet.com
35. So, while it would be good to have someone who at least understood the politics, I’d like to see the person selected have a solid knowledge of technology and a history of solving the kinds of problems that the country is likely to face on technology. I ended up with four potential candidates: Al Gore, Lawrence Lessig, Vin Cerf, and Shane Robison. The one you like the best depends on the job that needs to be done. – Rob Enderle, Anticipating the First US CTO – Mashget
36. Generally take a businesslike approach to government IT. Obama’s focus on making government “transparent” and searchable would be just one byproduct of that effort. — Curt Monash, 7 (non-network-centric) IT priorities for the Obama Administration — NetworkWorld.com Community
37. Expect to see large pushes for automation of backend IT processes. Although federal IT budgets will be under significant downward pressure, good ideas regarding virtualization, automation and other high payoff disruptive technologies will be welcome and there will still be IT modernization efforts underway throughout the government. — Bob Gourley, The Technology Implications of the Obama Win — ExecutiveBiz Blog

Support open source tools — after all, they are intimately connected to your bottom-up philosophy.

38. But the open-source movement in computer engineering is people get together from all over the world and build computer software bottom-up. Is Barack Obama going to be the old top-down industrial-age cathedral leader, or is he going to be the fellow we heard tonight, this new generation of leadership that is very bottom-up for the communications age? – Alex Castellanos on CNN, quoted by Matt Asay, Republican pundit pushes Obama as open source — CNET News
39. Expect to see much much more use of open source software and hardware in the federal enterprise, which will continue to drive more adoption by open source software in commercial sectors. Expect to see a more widespread adoption of Open Office, Linux, Solaris, ZFS, and MySQL. This will be done for agility, flexibility, security and expense. — Bob Gourley, The Technology Implications of the Obama Win — ExecutiveBiz Blog

Post all disclosures online to maximize transparency and accountability.

40. The Obama administration should direct the Office of Government Ethics to post all the financial disclosure forms filed by its appointees online. – Bill Allison, Open Letter to the Obama Administration on How to Shine Sunlight — Sunlight Foundation
41. President-elect Barack Obama is signaling that he’s likely to follow through with his proposal to appoint a chief technology officer to the White House. The person in this new position–and possibly a new White House technology office staff–could be given the directive to create new levels of transparency and access to government agencies, or to guide policies that spur innovation and growth. — Stephanie Condon, Obama’s search for a CTO | Latest News in Politics and Law – CNET News
42. We should have online disclosure, about who is lobbying whom for what at whose behest, as well as who is seeking to buy influence with their contributions to campaigns and related charities. — Mike Klein, Open Letter to the Obama Administration on How to Shine Sunlight — Sunlight Foundation

Keep showing the rest of us how to use social media for public engagement — and why engagement matters.

43. Getting the message out. Keeping the message fresh. Sticking to the story. Tracking and staying in touch with the interested visitor. Developing a worthwhile engaging relationship with those who can support you and your concerns. These are just a few of the (many) lessons illustrated with this successful campaign. To all those that have taken the time to visit and comment as we moved with this case study – Thank You. We have learned much from this experience. — David Bullock, Successful Social CRM and Superior Marketing in Practice — Barack 2.0
44. It’s clear that over the past year, Obama’s campaign has developed a profound understanding of how its community finds and consumes information across a number of platforms. And Obama has embraced them all, and adapted his message to fit the way people use those platforms. That’s an important lesson that every newsroom should learn. — Chris O’Brien, What newsrooms can learn from Obama campaign — IdeaLab
45. World Wide Creative uses Barack Obama’s internet strategy as a case study in almost all our presentations, so it would have been pretty crappy if the non-internet-savvy old white guy had won! – Fred Roed, The Obama Internet Show rolls on — The Heavy Chef Project /World Wide Creative
46. One issue we spend a lot of time working on when building online communities at FreshNetworks is how to ensure and encourage participation. How do you design and build a community site which will make your target audience want to take part and then take the step to actually take part, contributing something or adding to the community in some way. The best and simplest solution is just to make it really easy for the community members to do things and to make it very clear to them what the benefits are. Obama’s site is a textbook example of how to do this and, I believe, this good online strategy and design has led to the impressive online community and support that is being spoken of. — Matt Rhodes, Things we learn from Obama: calls to action reap rewards in online communities — FreshNetworks Blog

Remember that your ability to use the Internet effectively has reshaped how people see their own political effectiveness.

47. I registered at http://my.barackobama.com earlier this year to help. I made several donations online starting sometime in February when they had the “Match a donation”…I began documenting and researching information I found on the internet — Adria Richards, How I Helped Elect Barack Obama Using the Internet — But You’re A Girl.com
48. Talk about democracy in action! The Obama Administration is actively seeking input directly from concerned citizens: no Senatorial filters or Congressional messengers. And it’s seeking it in a way that is most likely to appeal to the change-agents of the future: our students. In 8 years, students who are currently in Grade 6 will be given the right to vote. But they no longer have to wait for their voices to be heard. Long before they are granted the power of the ballot, our students have been given the power of the Internet. Of course, it remains to be seen how this information will be acted upon. I, for one, am grateful for the opportunity to participate. – Clint Hamada, The Internet President — Pockets of Change
49. Hope is infectious and I’m glad. I’ll carry that hope into my own personal action and support for my country’s’ leaders and citizens of the world to make the world better. I feel that infection rolling across my networks. I’m also aware that my networks are more politically homogeneous than the world, and that there are others today who may feel a loss of hope. They deserve hope too, so I appreciated Obama’s inclusiveness and seriousness about that in his acceptance speech. — Nancy White, “I don’t normally write about…” — F ull Circle Associates

Can you integrate all this advice into a model of government? Yes, you can.

50. If you’re going to transform the Internet’s potential for government the way you transformed its role in campaigning, you need to create a vision that can be replicated, extended and innovated — both inside government and beyond. Mandate a culture of pervasive online engagement; then empower governments and grassroots, public servants and community organizers to find their own mechanisms for cultivating participation in agenda-setting, deliberation and decision-making. As this blog post shows, there is a wealth of knowledge and ideas available online to the new administration: simply listening to what is already being said can provide an abundance of inspiration on just about any policy issue.

    One man — even the President — can’t create a conversational government. But he can mobilize a conversational culture with the potential to transform how decisions are made and resources are dedicated, whether it’s inside government or beyond. Most importantly, he can help us rediscover the value of conversation in building knowledge, relationships and understanding — whether those conversations happen over a white picket fence or inside the White House.

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Een gouden vondst van de adviseurs van Obama. Vraag de natie om even snel een leuk verhaaltje met een leuk plaatje te uploaden en je hebt een eindeloze voorraad bruikbare illustraties voor toekomstige speeches. Persoonlijk vind ik dit soort anekdotes die politici gebruiken in hun speeches erg geforceerd, maar Obama zal het ongetwijfeld overtuigend kunnen brengen.

Share your vision
De site appeleert sterk aan de American dream. Life, liberty and the pursuit of happiness. De Amerikaanse kiezer wordt hier uitgenodigd om aan te geven aan welke onderwerpen de Obama regering aandacht moet schenken (de agenda van de Obama regering staat ook al online…).

Samenvattend moet ik zeggen dat de Obama regering wel het signaal afgeeft dat ze de kiezers willen betrekken en actief de discussie zoeken. Door crowdsourcing krijgen ze input over wat er leeft onder de Amerikaanse bevolking. Ze hoeven er natuurlijk nog niet direct naar te handelen. Tevens is het natuurlijk een prachtig medium om allerlei experimenten met directe democratie te gaan uittesten (op beperkte schaal).

Maar goed, toen ik gisteren weer een aflevering zag van Yes, prime minister (uit de jaren 80), dan moet ik het nog allemaal maar eens zien. Het ziet er allemaal veelbelovend uit, maar hoe pakt het uit in de praktijk?